Do online health campaigns impact off-line behavior?

American Institutes for Research is hosting a webinar on Thursday, Nov. 13, from noon to 1:30 p.m. Eastern on how to evaluate digital communication’s impact of off-line health behavior. What can such measures as page views, likes and other digital analytics tell us about online behavior, and how does that relate to off-line behavior? Once people put their phones down and their laptops away, how can communicators know if Twitter campaigns, Facebook posts or YouTube videos actually influence whether people get tested for HIV or stop smoking? Panelists will discuss these questions and share groundbreaking private-sector work on understanding the relationship between digital communication and off-line behavior. Register here:

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